What increased user privacy means for mobile advertising
What Increased User Privacy Means for Mobile Advertising
As the world focuses on creating a more secure online experience for users, tech companies are going all-in with upping their game in the privacy department. This is great news for users, but not so much for mobile advertising companies. Here’s what increased user privacy means for the mobile advertising arena:
Loss of Customer Insights
Mobile advertising companies traditionally focused on user insights as a strong foundation. With increased user privacy, companies will now have to devise new ways of getting this valuable information.
Less Targeted Ads
Another consequence of stricter online privacy policies is that the days of the super-targeted mobile ad campaigns will be over. Mobile advertisers may need to create more “general interest” ads to try and garner the attention of their target audiences.
Fear of Falling Behind
As more and more tech companies up their game in terms of user privacy, mobile advertising companies will start to feel the pressure. They may struggle to keep up with the ever-changing online privacy climate, resulting in a potential loss of business. Staying up-to-date with the latest regulations and policies is absolutely essential for mobile advertisers.
Humor May Be the Answer
No, seriously! We believe that by injecting humor and light-hearted content into mobile ads, companies are more likely to gain the attention of their target audience. Plus, it’s a nice change of pace in a time of increasing user privacy.
So, in short, increased user privacy doesn’t have to signal disaster for the mobile advertising industry. With the right strategy and approach, companies can still obtain the insights they need to run successful ad campaigns while staying true to their users’ safety and privacy.