Ever Wondered what would Happen if Bell Replaced its Traditional Donation Method?

Canada’s largest telecom company, Bell, recently replaced it’s long-standing traditional method of raising funds for mental health initiatives and replaced it with something new. Before this change, Bell would donate 5¢ to mental health initiatives every time customers texted LETSTALK to their number.

So What Does the New Method Involve?

Well, they decided to host their very-first Let’s Talk Day, an annual event devoted to raising awareness and funds for mental health initiatives. On the 5th of February 2020, Bell generously donated 5¢ for every text, call and tweet made by any of their customers. Yes, you heard that right, each text and tweet made during the day was a small commitment to promoting conversation and awareness regarding mental health.

What’s up with Let’s Talk Day?

Let’s Talk Day brings together people from all walks of life, together we can start conversations in order to reduce the stigma associated with mental health. Here’s a list of things to expect on this day:

• Awareness: Bringing attention to mental health initiatives.
• Conversations: More lighthearted and open conversations about mental health.
• Fundraising: Raising funds to support mental health initiatives

So, who’s Going to Benefit From the Success of This Event?

All the participants of the initiative, in addition to the communities in which Bell has chosen to invest. The donations raised from this event will be shared throughout 6 organizations that focus on mental health, including Kids Help Phone and the Canadian Mental Health Association.

Time to Celebrate!

It’s time to celebrate Bell’s wise decision to switch up their donation method. We’re sure that the conversation and funds raised will go a long way in helping reduce the stigma around mental health, so don’t forget to mark 5th of February, 2020 as Bell’s Let’s Talk Day in your calendar!

Now let’s talk about Bell’s replacement to its traditional donation methods, and how Let’s Talk day is sure to promote mental health awareness!